Professional videos where a shoot is too expensive, too slow or impossible
AI video production means using generative models as a tool where a conventional shoot would be too expensive, too slow or simply impossible. It does not replace a shoot: for real people, real places and real emotion the camera remains unbeatable. Its strength lies elsewhere. Existing product photos become moving product videos, scenes can be shifted into a different season or different weather, and shots that would otherwise require a second shoot day are created at the desk. I combine these tools with my craft as a videographer, so the result does not look like a technology demo but like your company. An AI video production starts at 420 euros plus VAT for half a working day with four hours of production time. Since there is no shoot on location, no travel is charged. How much is created in that time depends heavily on the goal. Where AI elements subject to disclosure are involved, I point this out on handover and recommend the appropriate labelling, so your communication stays compliant and credible.
What I produce for you with AI
Virtual models in real scenes: I place AI-generated people into your real footage. The couple by the pool, the guests on the terrace: matched to your target group, without casting, without model fees, cast differently per market on request.
Footage editing: I modify existing material precisely. Remove objects, add elements, lay snow over the summer shot. The scene stays real; only the detail changes.
Weather, light & atmosphere: The shooting day was gray? I adjust light and atmosphere afterwards. The footage still shows reality, just in its best light.
Product videos from photos: You send me high-quality photos of your product, and I generate a short video for social media and online campaigns. No shoot, no studio, no shipping.
AI scene generation: Scenes that don't exist (yet): for concepts, campaigns and visualizations.
Tutorial & explainer videos: Instructions, product explanations and explainer videos with motion design and AI voiceover. Affordable to update when your product changes.
AI voiceover, multilingual: Professional voices in German, Italian and English. In South Tyrol that is not an extra; it is half the battle.
See the difference
Drag the slider and compare the original with the AI-enhanced scene.
Three situations where AI saves you time and money
Pick a scenario.
The renovated room, marketed immediately
You renovated, but the photographer arrives in six weeks and booking season is now. You take smartphone photos, I turn them into high-quality images and video clips. Or: your summer footage sells the winter season from September, with snow, before the first flake falls.
AI, but honest
When I AI-enhance or AI-generate videos for clients, I communicate it transparently. You always know which material was actually filmed and which was AI-enhanced. Your guests and customers should be able to trust your communication, and that only works with clear labeling.
This includes a second quality standard: all topographical features stay as close to reality as possible. I change transient things like weather, light and atmosphere, but mountains, buildings and surroundings stay as they are. For hotels this is crucial: you sell not only rooms but also the landscape in front of them. And it has to deliver at check-in what the video promised.
This applies to this page itself: the video at the top is AI-generated, and the sample scenes in the comparison above were created or enhanced with generative tools. What you see here is exactly what this section describes.
When is a label required, and when not?
Since August 2026 the EU AI Act requires certain AI content to be labelled. Far from everything touched by an AI tool falls under it. This overview shows where the line runs in practice.
| What happens to the material | Example | Label |
|---|---|---|
| Technical clean-up | Sharpening, noise reduction, colour correction, higher resolution | No |
| Small retouch | A cable, a bin or a blemish disappears, everything else stays | No |
| Weather, light, season | A grey sky turns blue, a summer shot becomes a winter scene | Case by case |
| Scene created from scratch | Rooms, facades or people generated entirely on the computer | Yes |
| AI voice | A voiceover is generated instead of recorded | Yes, audible |
| Instrumental AI music | Background music without vocals | No |
| Text and subtitles | Script or subtitles drafted with AI and reviewed by me | No |
Four cases that genuinely come up
The room is renovated, the photo is from a phone
I lift sharpness, light and colour. The room stays exactly as it is. No label required.
Something in the frame is distracting
A cable or a bin is removed, the room itself is unchanged. No label required.
The room has not been renovated yet
The new interior is generated before it exists. This requires a label, and I additionally recommend stating clearly that it is a visualisation.
A narrator is needed, a studio is out of budget
The voiceover is produced with an AI voice. This needs an audible notice; a line in the video description is not enough.
This overview is practical guidance, not legal advice. The assessment always depends on the specific case. Please clarify borderline cases with your legal adviser. I will support you with a precise description of what was actually done in your project.
How your AI video project unfolds
- 01
First conversation & material
We clarify your goal. You send me photos, existing footage, or we shoot new material.
- 02
Concept
I propose what AI can deliver and where a classic shoot is the better tool. You then receive a quote.
- 03
Production
Generation, compositing and editing. I align virtual models with you in advance: you choose from proposals.
- 04
Feedback & delivery
You receive a preview, and your feedback flows in. Delivery comes in all agreed formats, labeled and ready to use.
AI Video Production FAQ
An AI video production starts at 420 euros plus VAT. That corresponds to half a working day with four hours of production time. Since there is no shoot on location, no travel is charged. The price applies to a manageable scope. How much is created in four hours depends heavily on the goal: individual scenes from existing product photos are quick, while a fully composed clip with several generated shots takes longer. We clarify the scope in advance in the initial conversation.
No. AI is a tool, not a replacement. For emotion, real people and real places, a shoot remains unbeatable. AI plays its strength where filming is too expensive, too slow or impossible: virtual models, weather adjustments, product videos from photos.
For product videos: several high-resolution photos of your product. For footage enhancements: your existing video material or smartphone recordings. For everything else: a conversation about your goal.
Yes. I communicate transparently which content is AI-enhanced or AI-generated. That protects your credibility with guests and customers. My quality standard: the material stays as close to reality as possible, especially for tourism scenes where landscape and surroundings are part of the promise.
Yes, with current AI models people look photorealistic. You choose the models in advance from proposals, matched to your target group. Clothing and styling can be adapted.
Considerably faster than a classic shoot, because casting, travel and weather windows are not needed. I clarify the concrete timeframe in our first conversation; it depends on the scope.
Let's test what AI can do for you
Send me your material or your idea. I will tell you honestly what AI can and cannot do.