Recruiting Video South Tyrol

A recruiting video conveys the work environment, the team dynamics and the company culture within 60 to 90 seconds. These are things no job ad text can convey. Potential employees often decide emotionally whether a company suits them. Studies show that video campaigns generate significantly more qualified applications.

The ideal strategy consists of two phases. For ad campaigns, I recommend short, attention-grabbing hook videos of 15 to 20 seconds to generate clicks. On the actual careers page, we then place a more detailed video of around 60 seconds that gives deeper insights into the company and the open position.

The most authentic recruiting videos show real employees in their actual work environment. I work with your staff without elaborate directing. My documentary approach ensures that everyone behaves naturally and relaxed.

Since most applicants click on job ads via their smartphone, I recommend a mobile-first approach. I produce the short hook videos natively in 9:16 portrait. The main video for the landing page can also be delivered in portrait. However, if you also want to use the material for recruiting fairs or B2B presentations, a classic 16:9 landscape version is required. We discuss the optimal mix in advance.

No. Authenticity is the most important thing in recruiting. I work in a documentary style and have relaxed conversations instead of rigid interviews. My approach ensures that your employees come across as absolutely natural and likeable on camera.